This week I was part of a marvelous conversation between brilliant innovators in their field. The experience was powerful because ultimately, it was an intimate sharing among friends.
And it got me thinking….we are influenced by our surroundings and we are influenced by the people we associate.
And it reminded me of this wonderful marketing story. When it came time to Market the new game, Wii, Nintendo decided to spurn traditional marketing technique of commercials and print advertising.
Instead, they gave the new game to a select influential mothers, or what Malcolm Gladwell calls “connectors” in his book, The Tipping Point, These trend setting moms made the Wii the “gotta have it”item.
Gladwell surmises that “behavior is contagious” Learning that a person’s behavior is directly influenced by the context of his surroundings will give you a better understanding on how to influence your consumers.
When you figure out who the connectors are within your client base, you will be able to create the circumstances that affect behavior and ultimately improve your business
Lead From Within: Who influences your business and life and how does it impact you?
Of Lolly’s many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others. Her newest book, The Leadership Gap: What Gets Between You and Your Greatness has become a national bestseller.
25. Jul, 2010
Nice question. First there’s David Ogilvy, the pope of modern advertising, who saw me when I was 14 and took me in at a time that I definitely didn’t know what I was doing or where I was going. And his wit and wisdom are still with me today. Then there’s David Kantor, my mentor in the field of human dynamics who is still at it at age 83 – and we’re hanging out with him next week, which is a delight. His work is the cornerstone of my practice. Of course there’s Dirk, my business partner for the last 10 years or so, who’s Mr. Clarity and it amazes me how we continue to find areas of complementarity even after such a long time. And then last, but certainly not least, my parents of whose upbringing I am the product and increasingly, without muttering from me, the synthesis of what they’ve done in life. They’re always there to back me up even if they must sometimes have been worried sick. And as we say: your parents have more influence over your business results than you do. So you better come to terms with them…