And it got me thinking….we are influenced by our surroundings and we are influenced by the people we associate.
And it reminded me of this wonderful marketing story. When it came time to Market the new game, Wii, Nintendo decided to spurn traditional marketing technique of commercials and print advertising.
Instead, they gave the new game to a select influential mothers, or what Malcolm Gladwell calls “connectors” in his book, The Tipping Point, These trend setting moms made the Wii the “gotta have it”item.
Gladwell surmises that “behavior is contagious” Learning that a person’s behavior is directly influenced by the context of his surroundings will give you a better understanding on how to influence your consumers.
When you figure out who the connectors are within your client base, you will be able to create the circumstances that affect behavior and ultimately improve your business
Lead From Within: Who influences your business and life and how does it impact you?
Of Lolly’s many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others. Her newest book, The Leadership Gap: What Gets Between You and Your Greatness has become a national bestseller.