Throughout the centuries there were men who took first steps, down new roads, armed with nothing but their own vision. Ayn Rand
In 1964 a little athletic shoe company was started by a man named Phil Knight. He named his company “Nike” for the Greek Goddess of victory.
Knight chose this name not so much to make a statement of his aspirations but for the purpose of the company. Knight declared Nike would be dedicated to helping athletes excel and win.
If this meant pouring resources into the best design department in the industry…. he was going to just do it.
If it meant that Nike would pay Michael Jordan and other talented athletics millions of dollars to serve as product testers…. He was going to just do it.
Nike’s vision was to make its customers winners or at least make them feel like they were winners.
For over thirty years every decision, every action, every choice, every idea Nike has is based on Knight’s defined vision.
Today Nike has become a premiere athletic shoe and sportswear company in the world.
To have a vision is the art of seeing into the future.
It lets you know where to stand and what to stand for- because unless you stand for something you shall fall for anything.
Here are some questions you can ask yourself when creating your companies vision:
- What kind of company do we want to create?
- What contribution would we make?
- How would our services, products bring value to others?
- How would our people work together?
- What values would we embody?
When a company has a clear vision for the business, they are creating a picture of the future. They can then work backwards, identifying priorities and what needs to be done to actualize the end result.
A company that is emotionally moved by their vision has the strength to overcome the rough spots and the ups and downs. A thoughtful and authentic vision comes from your heart and touches the soul.
Lead From Within: Visions are not only for companies but also for individuals who are wanting to make a difference and bring value into the world. How can you- as a heart based leader- create a vision, articulate it passionately, own it relentlessly and be driven to just do it.
Of Lolly’s many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others. Her newest book, The Leadership Gap: What Gets Between You and Your Greatness has become a national bestseller.