6 Social Media Skills Every Leader Must Learn

Virtually all leaders and companies have a social medial presence today. But what social skills do you have as a leader? What skills do you need?

Social media provides a great platform to connect leaders and their teams (especially if they’re working in remote locations), prospective customers, and other stakeholders. If you’re adept enough to respond quickly, correctly, in public and in real time, you’re in great shape.

Becoming fluent in the technical side and conventions of social media is part of the picture, but where many people fall short is in the foundations.

Here are six skills every leader needs to be prepared for social media:

1. Presentation. You must be able to present your ideas with compelling content and try to be informative and share useful tips. Every opportunity you have to share your content; increases your visibility is valuable. Most leaders, should think of social media networks as the channel for their leadership presentation.

2. Communication. Focus on conversations that are meaningful to business. Forget what you know about traditional communication and use social media to focus on getting to know your customers, team and clients. Develop a genuine voice, not one that sounds like it’s coming from the PR office.

3. Feedback. Be ready to hear what people have to say–the good and the bad. Be open to conversation and dialogue, and be responsive to concerns and complaints. We all need people who can give us feedback, that’s how we improve.

4. Committed. Be ready to commit to giving without immediate results, creating connections and giving people a favorable impression of your brand. A strategic and open social media plan can move people from being interested to being a customer, and from being a customer to being a loyal fan.

5. Analysis. Choose your social channels channels wisely–think in terms of effectiveness and ROI. Remember the value of leveraging your social media is key for your business functions.

6. Community. Take the time to build community and get to know your people. The result? A long-lasting relationship on two levels: social media and “real life.”

Every leader needs to be an influencer, but they need to focus on unique content that comes from the heart; this is the key to becoming a true influencer–not just on social media but in every setting and context.

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What Gets Between You and Your Greatness

After decades of coaching powerful executives around the world, Lolly Daskal has observed that leaders rise to their positions relying on a specific set of values and traits. But in time, every executive reaches a point when their performance suffers and failure persists. Very few understand why or how to prevent it.

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Lolly Daskal is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spans 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, her proprietary leadership program is engineered to be a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world.

Of Lolly’s many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others. Her newest book, The Leadership Gap: What Gets Between You and Your Greatness has become a national bestseller.

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