Unless you’re in business for yourself or looking for a job, the idea of marketing yourself may not sound like anything that concerns you. But it’s a skill everyone needs to master. Understand the basics and you’ll be prepared to position yourself as an expert. Here are seven proven strategies for marketing yourself successfully and effectively:
Identify your niche. What are your interests? Your talents? Your passions? Think about the ways you already bring these elements together and explore the possibilities for how you can engage them in in innovation and problem solving. Focus on the uncommon things you have to offer.
Seek recognition for your expertise. Showcase what you know by building a knowledge base. Grow your reputation and promote your informed opinions. The hallmark of expertise is figuring out what’s information and relevant. Develop relationships with thought leaders and media representatives in your field and your community.
Share your wisdom. Write prolifically about what you know to get your name in front of people as an expert. Contribute articles and blog posts any time you have an opportunity. Make sure it’s informative, well written, timely, and valuable to readers.
Build a community. Create a network of like-minded people in your field and work on connecting deeply and really getting to know one another. Genuine expertise is always drawn to other experts, and in their company you can open up a whole world of new possibilities.
Be of service to others. Become a trusted advisor and do what you can to help as many people as you can. How can you use what you do to be of service? Maybe you can offer your talents to a local nonprofit or set up an internship or mentoring opportunity to help someone starting out.
Be social savvy. Spend focused time on social media tools such as Twitter, LinkedIn, Facebook, Instagram and electronic groups in your industry. Share some of your expertise for free, and you can begin building a base of fans who trust you and look to you for expert advice.
Remember who you are- is the message to the world. Every word you say, everything that you communicate and do, is a message to the world. Just as a good organization protects its brand, protect your reputation by being intentional about the words you speak and the actions you perform.
The person who knows how best to market yourself is you. Start now to set yourself apart as a leader and generous citizen of your professional communities, and you can take yourself much further than you may have dreamed.
N A T I O N A L B E S T S E L L E R
THE LEADERSHIP GAP
What Gets Between You and Your Greatness
After decades of coaching powerful executives around the world, Lolly Daskal has observed that leaders rise to their positions relying on a specific set of values and traits. But in time, every executive reaches a point when their performance suffers and failure persists. Very few understand why or how to prevent it.
Additional Reading you might enjoy:
- 12 Successful Leadership Principles That Never Grow Old
- A Leadership Manifesto: A Guide To Greatness
- How to Succeed as A New Leader
- 12 of The Most Common Lies Leaders Tell Themselves
- 4 Proven Reasons Why Intuitive Leaders Make Great Leaders
- The One Quality Every Leader Needs To Succeed
- The Deception Trap of Leadership
Photo Credit: Getty Images
Of Lolly’s many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others. Her newest book, The Leadership Gap: What Gets Between You and Your Greatness has become a national bestseller.